The Incorporated

THE INCORPORATED is shopping as ritual-a twenty-first century, yet primeval dance. The Incorporated was shot entirely inside mega-malls with a pocket camera, dismissed or unnoticed by security guards and public alike. It is comprised of mass behaviours and intimate unguarded moments between individuals. The ritual is enacted in front of logo texts like Armani, Lacoste, Holt Renfrew, Victoria’s Secret, Banana Republic, Apple, Microsoft, and Tesla. No product is ever shown, but we know what those words mean.Outside, the cosmopolis may be divided by class, race and ethnicity. But inside the mega-mall, the diversity of its peoples-commingled-is strangely celebratory.