Edgy Sexy Modern

Edgy Sexy Modern is shopping as ritual — a twenty-first century, yet primeval dance. Edgy Sexy Modern was shot entirely inside mega-malls with a pocket camera that was dismissed or unnoticed by security guards and public alike. By using many creative editing techniques, this film unmasks mass behaviours and intimate, unguarded moments between individuals. The ritual is enacted in front of logo texts like Armani, Lacoste, Holt Renfrew, Banana Republic, Apple, and Tesla. No product is ever shown, but we know what these logos signify. Outside class, race and ethnicity may divide the cosmopolis, but inside the mega-mall the diversity of its comingled peoples is strangely celebratory.