Now, Yours

“Once he has focused our concentration on the screen ahead, Hoolboom’s disembodied voice questions who has access to the privilege of a filmic voice and, once granted, the extent to which this authority is unquestioned by both the filmmaker and the viewing audience. ‘Now, Yours’ investigates this power of control through footage from 1950’s tourism and customer appreciation films/advertisements.” – Pleasure Dome, Toronto