Slice of Primal Pie

“Slice of Primal Pie” takes on the challenge of capturing the excitement and spirituality of the percussion group Primal Rhythm in film. Using mixed mediums (Super 8mm, 16mm, animated 35mm stills, colour, b&w, infrared) the images were first shot and edited, then Primal Rhythm composed live to them in the recording studio. As a result this “visual rhythm film” has a very organic feel, as opposed to the traditional slick approach to music videos. “Slice of Primal Pie” is as much about the universal appeal of their music as it is about these self-proclaimed “urban primates.”